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Friday, June 5, 2020

Google Faces $5Billion Lawsuit For Invading Privacy Of Users Via Incognito Browser Mode



Google was sued on Tuesday in a proposed class action accusing the internet search company of illegally invading the privacy of millions of users by pervasively tracking their internet use through browsers set in “private” mode.
The lawsuit seeks at least $5 billion, accusing the Alphabet Inc unit of surreptitiously collecting information about what people view online and where they browse, despite their using what Google calls Incognito mode.
According to the complaint filed in the federal court in San Jose, California, Google gathers data through Google Analytics, Google Ad Manager and other applications and website plug-ins, including smartphone apps, regardless of whether users click on
Google-supported ads.
This helps Google learn about users’ friends, hobbies, favorite foods, shopping habits, and even the “most intimate and potentially embarrassing things” they search for online, the complaint said.
Google “cannot continue to engage in the covert and unauthorized data collection from virtually every American with a computer or phone,” the complaint said.
The complaint said the proposed class likely includes “millions” of Google users who since June 1, 2016 browsed the internet in “private” mode.

It seeks at least $5,000 of damages per user for violations .
Incognito mode is an Internet browser setting that prevents browsing history from being stored. Normally, when you visit any web page, any text, pictures, and cookies required by the page are stored locally on your computer. Additionally, any searches or forms that are filled out may be stored in autocomplete fields. Incognito mode forgets this data when you close the browser window, or doesn't store it at all.
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