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Friday, December 11, 2015

RMD Sues Online Retailer, JUMIA Over Unauthorised Use of His Images

Veteran Nollywood actor, Richard Mofe Damijo, (RMD) has sued Online Retailer, JUMIA for unauthorized use of his image in marketing their products. According to RMD’s publicist, this unauthorized use of the image has been ongoing and has had the effect of portraying to unsuspecting
customers that Jumia enjoys the patronage of or endorsement of RMD.


RMD has since instructed his lawyer, Mena Ajakpovi of Messrs. Abraham & Co. to engage Jumia and seek redress at the law court if they are defiant.

Jumia’s response has definitely been defiant and unapologetic.
They admitted that they had taken the images from the actor’s page but that it was not an infringement of his copyright since the image was on a public Instagram platform. This is even though they are using the image to promote their online fashion trade on their website page! They offered to take the page down but have shown neither remorse nor offered any conciliatory compensation!
Edited by: Endy Edeson
Photo News Editor: Endy Edeson
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