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Sunday, April 25, 2021

Technology Company Amazon Is Opening A Hair Salon In London

Customers will be able to test out different hair colours in an augmented-reality mirror Amazon is launching its first high-tech hair salon, as the online retailer makes a surprise move into the beauty sector.

The salon, in Spitalfields, east London, will have an augmented-reality mirror showing clients different colours and styles before treatments.

The venue will also have magazines loaded on to tablets, for browsing.

Traditional services including cuts, blow-dries and colour treatments will also be available.

It will be staffed by hairdressers from independent London salon Neville Hair & Beauty.

Customers will also be able to scan QR codes for hair products and buy them through Amazon.

Amazon staff will be the first to test the salon, with it opening up to the public “in the coming weeks”.

“We have designed this salon for customers to come and experience some of the best technology, haircare products and stylists in the industry,” UK manager at Amazon John Boumphrey said.

“We want this unique venue to bring us one step closer to customers and it will be a place where we can collaborate with the industry and test new technologies.”

Amazon said the venture was "experimental" salon and it had no current plans to expand.

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