Over the past 44 years, people across the world have been able to tune into music videos throughout the day with tunes blaring out of their speakers.
However, that’s all set to change after MTV confirmed it is making sweeping changes to its broadcasting output.
The UK formerly had MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live, along with MTV proper on its channels.
A deal between Paramount Global and Skydance Media was finalised in 2024, but for several years, major cuts were being poised by the company.
The main reason behind it is due to viewers not watching traditional music on TV anymore.
With the likes of YouTube, TikTok and Spotify taking over, fewer viewers are watching MTV which means less advertisement money and cost-cutting.
This has all culminated in Paramount Skydance shifting towards digital and streaming content.
‘It’s a dark day for the music industry. MTV was once an industry powerhouse but now is a total shell of its former self,’ a source told Metro.
Although the flagship MTV channel will remain on air, the network only really airs reality TV shows at this point.
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